Ethical Oral Care. Always.
Featured Products
NURO Functional Toothpaste Bundle
NURO PM Sleep Toothpaste – Melatonin + Chamomile | Hydroxyapatite Enamel Repair | Vegan Fluoride-Free Nighttime Toothpaste
NURO AM Energy Toothpaste – Caffeine + Vitamin B12 | Hydroxyapatite Enamel Protection | Fluoride-Free Morning Toothpaste
Smarter Toothpaste, healthier smiles
⚡ Caffeine AM
A morning brush with a kick. Wakes you up before your coffee does — and cleans your teeth while it's at it.
🌙 Melatonin PM
The wind-down your bedtime routine was missing. Brush, relax, drift off — naturally.
🛡️ Real Oral Care
Enamel-strengthening, cavity-fighting, gum-loving formulas in both tubes.
✅ Clinically Dosed
Precise amounts of every active, formulated with dentists, tested for real results.
Customer Reviews
See what our customers are saying about our products
Item Purchased
NURO Functional Toothpaste Bundle
$29.00 $34.99
Purchased on March 14th, 2025
Item Purchased
NURO AM Energy Toothpaste – Caffeine + Vitamin B12 | Hydroxyapatite Enamel Protection | Fluoride-Free Morning Toothpaste
$19.00 $24.00
Purchased on March 14th, 2025
Item Purchased
NURO PM Sleep Toothpaste – Melatonin + Chamomile | Hydroxyapatite Enamel Repair | Vegan Fluoride-Free Nighttime Toothpaste
$19.00 $24.00
Purchased on March 14th, 2025
TRY NURO FOR 30 DAYS Guarantee
We're so confident in the quality of nuro that we offer a satisfaction guarantee. If you're not completely satisfied with your purchase, simply return the item within 30 days for a full refund.
ADD TO CARTTRY NURO FOR 30 DAYS Guarantee
We're so confident in the quality of nuro that we offer a satisfaction guarantee. If you're not completely satisfied with your purchase, simply return the item within 30 days for a full refund.
ADD TO CARTFrequently Asked Questions
Find answers to common questions about our products, shipping, returns, and more.
Yes — and clinical trials in Japan from the last 50 years show it matches or exceeds fluoride. n-Ha rebuilds enamel by fusing with the surface, while fluoride only coats it.
Yes — both, in your account, in one click.
Skip bumps your next shipment by one cycle. Useful when you're traveling, already stocked up, or a tube is lasting longer than expected. Your subscription stays active and your locked-in price stays locked in.
Cancel ends the subscription entirely. No phone calls, no retention agents, no "are you sure?" obstacle course. The button is right next to "Skip" in your account.
One note: if you cancel and come back later, you'll re-subscribe at whatever the current price is. Skipping holds your original subscriber rate. So if you're just not sure, skip first — you can always cancel later, but you can't always recover the price.
Yes. Caffeine can be absorbed through the oral mucosa during brushing. It provides a gentle lift as part of your morning routine.
Hydroxyapatite (HAp) is a naturally occurring mineral that makes up 97% of tooth enamel. It's widely used as a fluoride alternative to remineralize and strengthen teeth.
Yes. Both AM and PM formulas use hydroxyapatite instead of fluoride for enamel protection and remineralization.